Search Engine Land

Google expands richer Local Services Ads for real estate nationwide

Google is rolling out enhanced Local Services Ads (LSAs) for Home Listings across all 50 U.S. states, giving homebuyers more property information directly within ads and creating new lead opportunities for real estate agents. Homebuyers increasingly begin their search on Google, and the expanded ad format is designed to connect them with local agents earlier in the buying journey. What’s new. The updated LSA experience now includes property details within the ad itself, including pricing,…