Search Isn’t Just Turning to AI, it’s being Re-Monetized: Text Ads Are Taking a Bigger Share of Google SERP Clicks (Data)

If you’ve been feeling like organic search traffic is getting harder and harder to maintain, it’s not just you, and it’s not just your vertical. In our industry, we’ve mostly attributed the decrease in organic search clicks to the rise of AI Overviews. And while AIOs are certainly growing in SERP…