Search Engine Roundtable

Study: Adding Schema Did Not Improve AI Citations On Google, ChatGPT & More

A new study from Ahrefs says that adding schema (structured data) does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. "Adding schema produced no major uplift in citations on any platform," Ahrefs wrote. The company tracked…