FeedMeSEO

Brand monitoring is much more than reputation management. And it’s really just a small part of why I track mentions of my name, SparkToro, our research, and the products I work on every single day. Brand monitoring helps me find positive coverage worth amplifying. It helps us correct outdated descriptions of SparkToro. It surfaces media mentions, customer language, product use…

If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do I get more traffic? Do I make more sales? Great news; Similarweb has a new study out: The Downstream Impact of AI Visibility to help answer these questions. The study looks at three consumer industries: finance,…

We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you…